Use Cases Customer Advisory Boards

Real time Customer Feedback

Customer Advisory Boards can be a very powerful way to receive feedback in real time directly from your customers.

Customer advisory board

Collect insights directly from your customers

1. Configure (Jira example)

Configure your Jira connection, establishing a link between your Workspace(s) and Jira project(s).

2. Receive customer feedback

Start collecting customer requests, ideas and feedback from your public boards and/or widgets.

3. Manage & prioritise

Manage and prioritise these requests, adding them to your Roadmap where necessary.

4. Send to development

At a click of a button, push your customer's feature requests, ideas and feedback directly to your development backlog in Jira.

The benefits of setting up a Customer Advisory Board

They say no one knows your business better than yourself, but this is a common misconception. Many people think that because they have been working in their field for a long time, they know everything there is to know about it. This is simply not true. The customers of your business know what they like and what they don't like. They know what's missing and what should be added. They know what people are saying about you and your brand. And, most importantly, they know how they feel about your products.

A Customer Advisory Board can be a very powerful way to get feedback and collect feedback but it is not always easy to get started. When first getting started, the most important part is to develop a relationship with your advisors and keep them involved and engaged.

Customer Advisory Boards act as a sounding board for ideas that a business owner, marketer or product manager may have. It also gives them a chance to hear customer feedback in real time. This allows for more agile way of working that can adjust to new information very quickly.

Popular features for feedback


Create feedback boards and collect responses.

Sentiment Analysis

Auto-analyze feedback as positive, neutral or negative.

Custom Domains

Add your own custom domains to host your roadmaps, ideas & feeds.

Private Boards

Keep boards private for sensitive or internal matters.


Customise and embed widgets in your own website and apps.


Send email notifications about new ideas, feedback, updates and more.


Enable voting to validate ideas and understand customer demand.


Build a community & communicate directly with your customers.


Keep followers notified on progress and updates.

Emoji Responses

Quickly collect feedback through interactive emoji responses.


Default app colors, custom fonts, logos, favicons plus loads more.

Custom Fonts

Mirror your own branding through custom fonts.


Integrate with popular apps such as Jira, Intercom & Zapier.


Interact with our open API to create content, view details and more.

Custom Categories

Build your own workflows through custom categories.

Copy & Duplicate

Copy and duplicate content for easy management.

Data Exports

Export your content to CSV for additional data processing.


Simple translations for all public-facing pages.


Flexible content editing that supports HTML, images, video and more.

Video Embedding

Embed hosted videos to create engaging content.


Add attachments to share files, PDFs, wireframes and more.

Get started for free

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