Productstash is now LoopedIn!

We’re excited to announce that we have rebranded to LoopedIn! We hope you love our new name, design and brand as much as we do.

Productstash started off primarily as a tool to support the product development process for Product Managers and product teams. Productstash was a home for Product Managers to build their Product Roadmaps, publish Release notes and collect product Ideas.

This meant a lot of our features were initially very much tailored to product and engineering teams.

There are two main factors that have sparked this rebrand.

Over the last year or so, we’ve seen the use cases for Productstash grow far beyond the software development process. We have customers using the tool in so many different ways, but the one thing they have in common, is the app is being used as a way to communicate with their audience, keeping them engaged, informed and in the loop.

To give you an idea, here are some of the really cool use cases we’re seeing:

As Productstash has grown and evolved based on customer feedback, it’s become clear that the real power of Productstash and the value customers are getting from it is communication. Communicating with their own customers, keeping them informed of plans, announcements and opening up a forum to collect ideas and feedback.

As a result of two these primary factors, the name ‘Productstash’ seems less relevant than it did when we first started out.

Now, we see our tool primarily as a way for you to communicate with your customers or audience; whether that’s through Idea collection, publishing Roadmap plans, announcing news and updates or receiving feedback on those updates. We see it as the perfect tool to keep your customers informed of what is happening; in other words to keep your customers in the loop.

As we’ve highlighted, we see our app as a tool to help keep your customers or audience engaged and up-to-date on your plans.

By keeping your customers and audience informed on what you are doing, whether that’s forward looking on your Roadmap, or backwards based on your updates, a common phrase to use would be that you’re keeping your customers “in the loop”, or, keeping them “looped in”.

This is only the beginning! We’re excited about what the next 12 months and beyond holds for LoopedIn. We’ve got a set of killer features which we’ve been working on and will begin rolling these out later this year, so keep an eye out for updates!